平罗县位于宁夏平原北部，总面积2060平方公里，人口31.6万人，其中，少数民族人口9.8万人。平罗地处国家丝绸之路经济带、呼包银能源金三角、宁夏沿黄城市带等经济区前沿地带，距银川河东机场60公里，距宁夏惠农陆路口岸30公里，区位优势明显。多元合金、电石化工、精细化工、煤化工、新能源、装备制造、生物医药和优质水稻及制种、草畜、瓜菜、生态水产是我县的优势特色产业。先后吸引中钢、中粮、汇源、丽珠等国内500强和行业领军企业落户平罗。在第十一届全国县域经济基本竞争力与科学发展评价中，平罗县位列西部百强县第60位。在2012年度中国最具投资潜力中小城市百强县评比中，位居第87位。
PingluocountyissituatedinthenorthofNingxiaplain.Itcoverstheareaof2,060km2,withapopulationof316,000,ofwhich98,000areHuipeople.PingluoislocatedattheleadingeconomiczoneasthenationalSilkRoadbelt,theHohhot-Baotou-Yinchuangoldentriangleofenergy,andtheNingxiaurbanbeltalongtheYellowRiver.Itenjoysanadvantageousgeographicallocation,whichis60kmfromtheHedongAirportofYinchuan,and30kmfromtheNingxiaHuinonglandport.Therearevarietiesofpreponderantdistinctiveindustriesasmulti-componentsalloy,calciumcarbidechemicalengineering,finechemicalengineering,coalchemicalengineering,newenergy,equipmentmanufacturing,bio-pharmaceutical,high-qualityrice,productionofseeds,forageandlivestock,fruitsandvegetables,andecologicalaquaticproducts.Pingluohasattractedsomeofthenationaltop500enterprisesandtheindustryleadingenterprisessuccessively,suchasSinosteel,ChinaOil&FoodstuffsCorporation(COFCO),HuiyuanGroup,Lizhuetc.Itranksthe60thofthetop100countiesofwesternChinainthe11thevaluationofcountyeconomicbasiccompetitivenessandscientificdevelopment.Anditranksthe87thofthetop100countiesofthesmallandmedium-sizedcitieswiththehighestinvestmentpotentialsintheyearof2012inChina.
平罗城区面积20平方公里，城镇化率达到52%。文化展览中心、体育健身中心、人民会堂、金融大厦等标志性建筑物相继投入使用。康熙饮马湖、威镇湖、韩苑湖、明月湖、瀚泉海交相辉映，形成城在湖中，湖在城中生态格局。生态植物园、广场、景观水系、供热、供气以及垃圾、污水无害化处理等基础设施完善，城市功能不断升级。一座舒适便捷型、宜居宜业型、生态田园型的现代化城市傲然矗立，成为宁夏沿黄经济区的一颗璀璨明珠。“置业金岸，宜居平罗”的品牌享誉区内外，城市成为对外开放合作的亮丽名片。
TheurbanpartofPingluocoversanareaof20squarekilometers:theurbanizationratehasreached52%.IconicbuildingssuchastheCultureExhibitionCenter,FitnessCenter,thePeople'sHall,theFinancialBuildingetc.havebeenputintouseinsuccession.TheKangxiDrinkingHorseLake,WeizhenLake,HanyuanLake,BrightMoonLake,andHanquanSeaaddradianceandbeautytoeachotherandformtheecologicallandscapeofcityinlakesandlakesincity.Theinfrastructuresasecologicalbotanicalgarden,square,landscapedrainage,heatsupply,gassupply,garbageandsewagedisposalhavebeencompletedandthecityfunctionshavebeenupgradedcontinuously.Acomfortable,convenient,livableandecologicalpastoralmoderncityisproudlystandingthere,becomingashinningpearlofNingxiaalongtheYellowRiverzone."PurchasehousesalongthegoldenbankinlivablePingluoThebrandisfamousinsideandoutsideNingxia,whichmakesitabeautifulcardofcooperationopeningtotheoutsideworld.